Glossary

c
campaign

a systematic course of activities for some specific purpose: a sales or marketing campaigni

capture page

also known as a lead capture pagei or landing pagei. a page that appears after clicking on an advertisement, blogi, article, or various other links. The capture page "captures," or collects the response data from the prospective customer.

See also: landing page
content body
content creation
--center justify icon

rich text editori tool. place the cursor within a paragraph of text and click, then click on the center justify iconi.

See also: rich text editor
--Check Spelling icon

rich text editori tool. Click the "Check Spelling" icon to spell check your content. This icon is only available in Internet Explorer, and uses a free spell checking software called "ieSpell." If you do not have the software installed, clicking this icon will alert you that you do not have the software, and ask whether you would like to install it. Press "OK" if you would like to download the software and install it. Once it is installed, pressing the icon will open a spell checker, where you can search for and correct misspelled words.

See also: rich text editor
--copy icon

rich text editori tool. Highlight the text you would like to copy at, then click the cut iconi. use in conjunction with the "paste iconi" to copy text in your content and paste it into another area.

See also: rich text editor
--cut icon

rich text editori tool. Highlight the text you would like to both remove and copy at the same time, then click the cut iconi to remove the text. use in conjunction with the "paste iconi" to cut text from one location in your content, then paste it into another location

See also: rich text editor