You can either create a new template in the Landing/Capture Page Tool by clicking the Suggest New Style Template (or you can view the style templates, and create a new one based on a current one), or you can add it to the appropriate area of your Landing/Capture page, or blogⁱ (this is the easier option).

To add images to your header or sidebars on a landing or capture pageⁱ, just click "Advanced Options" when creating or editing your landing or capture page. You will see an option to upload a logo for the header, enter various SEO meta tags, and also an area to edit the left and right sidebars. You have the option of using the image icon on your rich text editorⁱ to upload an image to those sidebars.

The same options are available for your blog. You can either use the advanced options for a particular blog post, or you can edit the settings of your entire blog so that every page of your blog (the blog, as well as all of the blog posts within that blog) has the same look and feel. Since you can have multiple blogs, each blog can have a different look.

A rich text editorⁱ is a place to enter content, where you can see the content as it will appear. Basically, all of the HTML code that is used to make the text look the way it does is hidden, unless you click the "HTML" button within the editor to see the raw code. You may simply type plain text into the editor, or you may use the various buttons available at the top of the editor to enhance your text, create links, create tables, or enter images or smiley faces.

Tools are available under the "Marketing Tools" link once you have subscribed for a plan.

When entering any content on the site, you may click the page break button within the rich text editorⁱ (the last button in the editor's toolbar) to create a teaser break. The teaser break will allow you to have a "teaser" or summary for your content. The summary will show in lists of content, and is used when sending a summary of your content to other sites using your Weblets.

When you do not specify a teaser, the main body of your content will be used, but will be cut off after a certain number of characters. You have the option of separating your teaser from the main body of your content so that it does not show within the main body by unchecking the "Show summary in full view" checkbox above the rich text editor.